Research methodologies in sport communication

This chapter explores the methodologies that are most commonly employed in the field of sport communication research, primarily via a meta-analysis of prominent research published in peer-review journals and reputable edited book collections. Every attempt has been made to be as comprehensive as possible within the context of a burgeoning field of literature associated with sport communication and the limitations of a solitary chapter.On the basis of the meta-analysis conducted, the chapter also compares the field of sport communication to the field of communication more generally, and in doing so, enables some implications for the future of sport communication research to be explored.