Religious servicescape and intention to revisit: potential mediators and moderators

Ghada Talat Alhothali, Islam Elgammal, Felix T. Mavondo

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Abstract

This study investigates the relationship between religious servicescape and service experience and subsequent intentions to revisit. The context is “Umrah,” a journey focusses on spirituality. The study looks at service experience at a fine granular level of the dimensions, i.e. hedonic value, peace of mind, novelty. A mixed-method approach was utilized. The model then extended to investigate the boundary conditions of these relationships using rejuvenation as a moderator. A sample of 278 pilgrims participated in 2018. The findings suggest that servicescape is an antecedent for service experience and service experience have a positive influence on the intention to revisit.

Original languageEnglish
Pages (from-to)308-328
Number of pages21
JournalAsia Pacific Journal of Tourism Research
Volume26
Issue number3
DOIs
Publication statusPublished - 2021

Keywords

  • intention to revisit
  • religious rejuvenation
  • Saudi Arabia
  • service experience
  • Servicescape
  • Umrah

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