Relationship use and market dynamism: a model of relationship evolution

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	825 - 858
Number of pages	34
Journal	Journal of Marketing Management
Volume	20
Publication status	Published - 2004

Cite this

@article{f7fe55c54ea840e5b00202bbd3d34064,

title = "Relationship use and market dynamism: a model of relationship evolution",

author = "Beverland, \{Michael Bryan\} and Adam Lindgreen",

year = "2004",

language = "English",

volume = "20",

pages = "825 -- 858",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis",

}