Relationship marketing's appropriateness: A conceptual model and exploratory study

Michael B Beverland

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2002 AMA educators' proceedings: Enhancing knowledge development in marketing
EditorsWilliam J Kehoe, John H Lindgren Jr
Place of PublicationChicago USA
PublisherAmerican Marketing Association (AMA)
Pages200 - 206
Number of pages7
Volume13
Publication statusPublished - 2002
EventSummer Marketing Educators' Conference 2002 - San Diego, USA, Chicago USA
Duration: 1 Jan 2002 → …

Conference

ConferenceSummer Marketing Educators' Conference 2002
CityChicago USA
Period1/01/02 → …

Cite this