Relationship Marketing Management: The Internal and External Market Dimensions of Marketing Planning

David Ballantyne

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationNetwork Dynamics in International Marketing
Place of PublicationOxford UK
PublisherElsevier
Pages272 - 288
Number of pages16
ISBN (Print)0-08-043358-8
Publication statusPublished - 1998

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