Relationship marketing: fad or panacea?

Research output: Contribution to journal › Article › Research › peer-review

3 Citations (Scopus)

Original language	English
Pages (from-to)	25 - 51
Number of pages	27
Journal	Journal of International Food & Agribusiness
Volume	16
Issue number	2
DOIs	https://doi.org/10.1300/J047v16n02_03
Publication status	Published - 2004

Access to Document

@article{ce0e44301fb64f6491dfe762903d998c,

title = "Relationship marketing: fad or panacea?",

author = "Adam Lindgreen and Beverland, \{Michael Bryan\}",

year = "2004",

doi = "10.1300/J047v16n02\_03",

language = "English",

volume = "16",

pages = "25 -- 51",

journal = "Journal of International Food \& Agribusiness",

issn = "0897-4438",

publisher = "Taylor \& Francis",

number = "2",

}