Relationship marketing: fad or panacea?

Adam Lindgreen, Michael Bryan Beverland

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)25 - 51
Number of pages27
JournalJournal of International Food & Agribusiness
Volume16
Issue number2
DOIs
Publication statusPublished - 2004

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