Relationship Marketing as Related to Sport Industry

Francis J Farrelly, Pascale G Quester, Peter Smolianov

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)57 - 69
Number of pages13
JournalMarketing
Publication statusPublished - 1998

Cite this

Farrelly, F. J., Quester, P. G., & Smolianov, P. (1998). Relationship Marketing as Related to Sport Industry. Marketing, 57 - 69.