Relationship marketing and the international colloquia: Ten years on

David F Ballantyne

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationInternational Colloquium in Relationship Marketing 2002 proceedings
EditorsFriedhelm Bliemel, Andreas Eggert, Georg Fassot
Place of PublicationKaiserslautern Germany
PublisherUniversity of Kaiserslautern
Pages793 - 804
Number of pages12
Publication statusPublished - 2002
EventInternational Colloquium in Relationship Marketing - Kaiserslautern, Germany, Kaiserslautern Germany
Duration: 1 Jan 2002 → …


ConferenceInternational Colloquium in Relationship Marketing
CityKaiserslautern Germany
Period1/01/02 → …

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