@inproceedings{475169b1c6c8464a8c3ba1d847fc57d7,
title = "Relationship marketing and the international colloquia: Ten years on",
author = "Ballantyne, {David F}",
year = "2002",
language = "English",
volume = "1",
pages = "793 -- 804",
editor = "Friedhelm Bliemel and Andreas Eggert and Georg Fassot",
booktitle = "International Colloquium in Relationship Marketing 2002 proceedings",
publisher = "University of Kaiserslautern",
note = "International Colloquium in Relationship Marketing ; Conference date: 01-01-2002",
}