Relationship between market orientation, management and execution of NPD and NPD program performance

Mike John Reid, Erica Brady

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationReputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings
EditorsMaree Thyne, Kenneth R Deans, Juergen Gnoth
Place of PublicationDunedin New Zealand
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages969 - 975
Number of pages7
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2007): Reputation, Responsibility & Relevance - University of Otago, Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007
http://anzmac.org/conference_archive/2007/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2007)
Abbreviated titleANZMAC 2007
CountryNew Zealand
CityDunedin
Period3/12/075/12/07
OtherThe ANZMAC 2007 theme 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a lively discussion on a number of issues and challenges facing our discipline. These challenges and issues were highlighted in a recent collection of essays published in the October 2005 Journal of Marketing.
Internet address

Cite this

Reid, M. J., & Brady, E. (2007). Relationship between market orientation, management and execution of NPD and NPD program performance. In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings (pp. 969 - 975). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC).
Reid, Mike John ; Brady, Erica. / Relationship between market orientation, management and execution of NPD and NPD program performance. Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. editor / Maree Thyne ; Kenneth R Deans ; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. pp. 969 - 975
@inproceedings{84bc911d899345279245b20d6ba1562f,
title = "Relationship between market orientation, management and execution of NPD and NPD program performance",
author = "Reid, {Mike John} and Erica Brady",
year = "2007",
language = "English",
isbn = "9781877156299",
pages = "969 -- 975",
editor = "Maree Thyne and Deans, {Kenneth R} and Juergen Gnoth",
booktitle = "Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings",
publisher = "Australia & New Zealand Marketing Academy (ANZMAC)",

}

Reid, MJ & Brady, E 2007, Relationship between market orientation, management and execution of NPD and NPD program performance. in M Thyne, KR Deans & J Gnoth (eds), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 969 - 975, Australian and New Zealand Marketing Academy Conference (ANZMAC 2007), Dunedin, New Zealand, 3/12/07.

Relationship between market orientation, management and execution of NPD and NPD program performance. / Reid, Mike John; Brady, Erica.

Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. ed. / Maree Thyne; Kenneth R Deans; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. p. 969 - 975.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Relationship between market orientation, management and execution of NPD and NPD program performance

AU - Reid, Mike John

AU - Brady, Erica

PY - 2007

Y1 - 2007

UR - http://www.anzmac07.otago.ac.nz/anzmacCD/papers/MReid_2.pdf

M3 - Conference Paper

SN - 9781877156299

SP - 969

EP - 975

BT - Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings

A2 - Thyne, Maree

A2 - Deans, Kenneth R

A2 - Gnoth, Juergen

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Dunedin New Zealand

ER -

Reid MJ, Brady E. Relationship between market orientation, management and execution of NPD and NPD program performance. In Thyne M, Deans KR, Gnoth J, editors, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC). 2007. p. 969 - 975