TY - JOUR
T1 - Regulating political symbols
T2 - China's advertising law and politicized advertising
AU - Zhao, Xin
AU - Wang, Jeff
PY - 2011/12/19
Y1 - 2011/12/19
N2 - Advertising regulation in China contains political and ideological nuances. Despite evolution of its advertising law and years of practice dealing with various codes, advertisers still find it daunting to decipher the regulations after years of practice. The ideological components of China's advertising law require careful analysis of political correctness and cultural appropriateness. In this paper, the authors use semiotic analysis to consider both advertising that has violated ideological rules and advertising that has successfully transmitted desired ideological messages. And the authors have selected four advertising cases that help clarify the perceptions regarding political ideology in China.
AB - Advertising regulation in China contains political and ideological nuances. Despite evolution of its advertising law and years of practice dealing with various codes, advertisers still find it daunting to decipher the regulations after years of practice. The ideological components of China's advertising law require careful analysis of political correctness and cultural appropriateness. In this paper, the authors use semiotic analysis to consider both advertising that has violated ideological rules and advertising that has successfully transmitted desired ideological messages. And the authors have selected four advertising cases that help clarify the perceptions regarding political ideology in China.
UR - http://www.scopus.com/inward/record.url?scp=83455217524&partnerID=8YFLogxK
U2 - 10.2501/JAR-51-4-624-633
DO - 10.2501/JAR-51-4-624-633
M3 - Review Article
AN - SCOPUS:83455217524
VL - 51
SP - 624
EP - 633
JO - Journal of Advertising Research
JF - Journal of Advertising Research
SN - 0021-8499
IS - 4
ER -