Reframing replicative research in advertising

Pierre R Berthon, Michael Thomas Ewing, Leyland F Pitt, Jean Paul Berthon

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)511 - 530
Number of pages20
JournalInternational Journal of Advertising
Volume22
Issue number4
Publication statusPublished - 2003

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