Reframing Internal Marketing for Relationship Marketing

David Ballantyne

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing in a Global Economy Proceedings/2000
Place of Publicationwww.utdt.edu/congresos/emprasarial/ama2000.htm
PublisherAmerican Marketing Association (AMA)
Pages1 - 12
Number of pages12
Publication statusPublished - 2000
EventInternational Marketing Educators' Conference - Buenos Aires Argentina, Chicago USA
Duration: 1 Jan 2000 → …

Conference

ConferenceInternational Marketing Educators' Conference
CityChicago USA
Period1/01/00 → …

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