Recent experience and financial decision making: the role of regulatory focus and regulatory closure

Soo Yeong Ewe, Christina Lee

Research output: Chapter in Book/Report/Conference proceedingConference PaperOther

Original languageEnglish
Title of host publicationConference proceeding in ANZMAC Conference, Auckland, New Zealand, 1 – 4 Dec 2013.
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Number of pages1
Publication statusPublished - 2013
EventAustralian and New Zealand Marketing Academy Conference 2013 - University of Auckland, Auckland, New Zealand
Duration: 1 Dec 20134 Dec 2013


ConferenceAustralian and New Zealand Marketing Academy Conference 2013
Abbreviated titleANZMAC 2013
Country/TerritoryNew Zealand
Internet address


  • Consumer behavior
  • Regulatory focus theory
  • Failure
  • Loss
  • Consumer decision making

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