Reading Gender by the Column Inch: Analyzing Gender Representation in Philippine Print Advertisements

Czekaina Esrah Rapanot; Fernando Paragas; Marrhon Mangalus; Catherine Faith Hoggang; Mariam Jayne Agonos

doi:10.52518/2021.18.1-04rpahm

Reading Gender by the Column Inch: Analyzing Gender Representation in Philippine Print Advertisements

Czekaina Esrah Rapanot, Fernando Paragas, Marrhon Mangalus, Catherine Faith Hoggang, Mariam Jayne Agonos

Research output: Contribution to journal › Article › Research › peer-review

2 Citations (Scopus)

Abstract

The bulk of literature on reading gender in print advertisements studies magazines, which are a media form tailored for specific audiences. By analyzing gender representations in Philippine newspaper ads, this study aims to provide a reading of gender portrayals published in a more general interest medium.

Original language	English
Pages (from-to)	265-293
Number of pages	29
Journal	Plaridel
Volume	18
Issue number	1
DOIs	https://doi.org/10.52518/2021.18.1-04rpahm
Publication status	Published - 2021

Keywords

advertising in the Philippines
gender portrayals
gender stereotypes
Philippine print media
print advertising

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10.52518/2021.18.1-04rpahm

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title = "Reading Gender by the Column Inch: Analyzing Gender Representation in Philippine Print Advertisements",

abstract = "The bulk of literature on reading gender in print advertisements studies magazines, which are a media form tailored for specific audiences. By analyzing gender representations in Philippine newspaper ads, this study aims to provide a reading of gender portrayals published in a more general interest medium.",

keywords = "advertising in the Philippines, gender portrayals, gender stereotypes, Philippine print media, print advertising",

author = "Rapanot, \{Czekaina Esrah\} and Fernando Paragas and Marrhon Mangalus and Hoggang, \{Catherine Faith\} and Agonos, \{Mariam Jayne\}",

year = "2021",

doi = "10.52518/2021.18.1-04rpahm",

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volume = "18",

pages = "265--293",

journal = "Plaridel",

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number = "1",

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T2 - Analyzing Gender Representation in Philippine Print Advertisements

AU - Rapanot, Czekaina Esrah

AU - Paragas, Fernando

AU - Mangalus, Marrhon

AU - Hoggang, Catherine Faith

AU - Agonos, Mariam Jayne

PY - 2021

Y1 - 2021

N2 - The bulk of literature on reading gender in print advertisements studies magazines, which are a media form tailored for specific audiences. By analyzing gender representations in Philippine newspaper ads, this study aims to provide a reading of gender portrayals published in a more general interest medium.

AB - The bulk of literature on reading gender in print advertisements studies magazines, which are a media form tailored for specific audiences. By analyzing gender representations in Philippine newspaper ads, this study aims to provide a reading of gender portrayals published in a more general interest medium.

KW - advertising in the Philippines

KW - gender portrayals

KW - gender stereotypes

KW - Philippine print media

KW - print advertising

UR - https://www.scopus.com/pages/publications/85134539900

U2 - 10.52518/2021.18.1-04rpahm

DO - 10.52518/2021.18.1-04rpahm

M3 - Article

AN - SCOPUS:85134539900

SN - 1656-2534

VL - 18

SP - 265

EP - 293

JO - Plaridel

JF - Plaridel

IS - 1

ER -

Reading Gender by the Column Inch: Analyzing Gender Representation in Philippine Print Advertisements

Abstract

Keywords

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