Re-inquiring and progressing people as products: A research agenda for new media, new methods and new theories

Marie E Murgolo-Poore, Leyland F Pitt, Pierre R Berthon, Michael Thomas Ewing

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)463 - 480
Number of pages18
JournalJournal of Marketing Management
Issue number5-6
Publication statusPublished - 2002

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