Original language | English |
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Pages (from-to) | 463 - 480 |
Number of pages | 18 |
Journal | Journal of Marketing Management |
Volume | 18 |
Issue number | 5-6 |
Publication status | Published - 2002 |
Re-inquiring and progressing people as products: A research agenda for new media, new methods and new theories
Marie E Murgolo-Poore, Leyland F Pitt, Pierre R Berthon, Michael Thomas Ewing
Research output: Contribution to journal › Article › Research › peer-review