Rational or irrational decision? Examination on gamers' intention to purchase probability-type items

Young Nam Seo; Younbo Jung; Jeremy Sng; Jongmin Park

doi:10.1093/iwc/iwz039

Rational or irrational decision? Examination on gamers' intention to purchase probability-type items

Young Nam Seo, Younbo Jung, Jeremy Sng, Jongmin Park

Research output: Contribution to journal › Article › Research › peer-review

7 Citations (Scopus)

Abstract

Expanding the theory of planned behavior (TPB) model with non-volitional factors, this study investigated determinants of purchase intention (PI) for probability-type items (PTI) in a popular mobile game. An online survey was conducted with 534 players of Summoners War. The overall results show that the PI of PTI is associated with both rational and impulsive factors. Specifically, the results of hierarchical regression analysis demonstrate that along with two TPB elements (attitude and perceived control), individual factors of self-control and general stress, as well as game-related factors of advancement, competition, purchase frequency and spending amount were all significant predictors of PTI PI. These non-volitional factors account for additional 18% of variance out of 48% total variance (R2 =. 48) in PI.

Original language	English
Pages (from-to)	603-615
Number of pages	13
Journal	Interacting with Computers
Volume	31
Issue number	6
DOIs	https://doi.org/10.1093/iwc/iwz039
Publication status	Published - Nov 2019
Externally published	Yes

Keywords

Impulsive buying
Play motivations
Probability-type items
Theory of planned behavior

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10.1093/iwc/iwz039

Cite this

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title = "Rational or irrational decision? Examination on gamers' intention to purchase probability-type items",

abstract = "Expanding the theory of planned behavior (TPB) model with non-volitional factors, this study investigated determinants of purchase intention (PI) for probability-type items (PTI) in a popular mobile game. An online survey was conducted with 534 players of Summoners War. The overall results show that the PI of PTI is associated with both rational and impulsive factors. Specifically, the results of hierarchical regression analysis demonstrate that along with two TPB elements (attitude and perceived control), individual factors of self-control and general stress, as well as game-related factors of advancement, competition, purchase frequency and spending amount were all significant predictors of PTI PI. These non-volitional factors account for additional 18\% of variance out of 48\% total variance (R2 =. 48) in PI.",

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T1 - Rational or irrational decision? Examination on gamers' intention to purchase probability-type items

AU - Seo, Young Nam

AU - Jung, Younbo

AU - Sng, Jeremy

AU - Park, Jongmin

N1 - Publisher Copyright: © 2019 The Author(s) 2019. Published by Oxford University Press on behalf of The British Computer Society. All rights reserved. For Permissions, please email: [email protected].

PY - 2019/11

Y1 - 2019/11

N2 - Expanding the theory of planned behavior (TPB) model with non-volitional factors, this study investigated determinants of purchase intention (PI) for probability-type items (PTI) in a popular mobile game. An online survey was conducted with 534 players of Summoners War. The overall results show that the PI of PTI is associated with both rational and impulsive factors. Specifically, the results of hierarchical regression analysis demonstrate that along with two TPB elements (attitude and perceived control), individual factors of self-control and general stress, as well as game-related factors of advancement, competition, purchase frequency and spending amount were all significant predictors of PTI PI. These non-volitional factors account for additional 18% of variance out of 48% total variance (R2 =. 48) in PI.

AB - Expanding the theory of planned behavior (TPB) model with non-volitional factors, this study investigated determinants of purchase intention (PI) for probability-type items (PTI) in a popular mobile game. An online survey was conducted with 534 players of Summoners War. The overall results show that the PI of PTI is associated with both rational and impulsive factors. Specifically, the results of hierarchical regression analysis demonstrate that along with two TPB elements (attitude and perceived control), individual factors of self-control and general stress, as well as game-related factors of advancement, competition, purchase frequency and spending amount were all significant predictors of PTI PI. These non-volitional factors account for additional 18% of variance out of 48% total variance (R2 =. 48) in PI.

KW - Impulsive buying

KW - Play motivations

KW - Probability-type items

KW - Theory of planned behavior

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DO - 10.1093/iwc/iwz039

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ER -

Rational or irrational decision? Examination on gamers' intention to purchase probability-type items

Abstract

Keywords

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Erratum: Rational or irrational decision? Examination on gamers' intention to purchase probability-type items (Interacting with Computers DOI: 10.1093/iwc/iwz039)

Cite this