Raising brand equity to generation Y

Violet Lazarevic, Sonja Yrjo Olavi Petrovic-Lazarevic

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide
EditorsLeonora Fuxman, Nejdet Delener, F Victor Lu, Luis Eduardo Rivera-Solis
Place of Publicationhttp://www.gbata.com/docs/2008GBATAReagingsBook.pdf
PublisherGlobal Business and Technology Association
Pages538 - 545
Number of pages8
ISBN (Print)1932917047
Publication statusPublished - 2008
EventGlobal Business and Technology Association Annual International Conference 2008 - Madrid, Spain
Duration: 8 Jul 200812 Jul 2008
Conference number: 10th
http://www.gbata.com/docs/2008GBATAReagingsBook.pdf

Conference

ConferenceGlobal Business and Technology Association Annual International Conference 2008
Abbreviated titleGBATA Conference 2008
CountrySpain
CityMadrid
Period8/07/0812/07/08
Internet address

Cite this