Raising brand equity to generation Y

Violet Lazarevic; Sonja Yrjo Olavi Petrovic-Lazarevic

Raising brand equity to generation Y

Violet Lazarevic, Sonja Yrjo Olavi Petrovic-Lazarevic

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide
Editors	Leonora Fuxman, Nejdet Delener, F Victor Lu, Luis Eduardo Rivera-Solis
Place of Publication	http://www.gbata.com/docs/2008GBATAReagingsBook.pdf
Publisher	Global Business and Technology Association
Pages	538 - 545
Number of pages	8
ISBN (Print)	1932917047
Publication status	Published - 2008
Event	Global Business and Technology Association Annual International Conference 2008 - Madrid, Spain Duration: 8 Jul 2008 → 12 Jul 2008 Conference number: 10th http://www.gbata.com/docs/2008GBATAReagingsBook.pdf

Conference

Conference	Global Business and Technology Association Annual International Conference 2008
Abbreviated title	GBATA Conference 2008
Country	Spain
City	Madrid
Period	8/07/08 → 12/07/08
Internet address	http://www.gbata.com/docs/2008GBATAReagingsBook.pdf

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Lazarevic, V., & Petrovic-Lazarevic, S. Y. O. (2008). Raising brand equity to generation Y. In L. Fuxman, N. Delener, F. V. Lu, & L. E. Rivera-Solis (Eds.), Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide (pp. 538 - 545). Global Business and Technology Association.

Lazarevic, Violet ; Petrovic-Lazarevic, Sonja Yrjo Olavi. / Raising brand equity to generation Y. Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide. editor / Leonora Fuxman ; Nejdet Delener ; F Victor Lu ; Luis Eduardo Rivera-Solis. http://www.gbata.com/docs/2008GBATAReagingsBook.pdf : Global Business and Technology Association, 2008. pp. 538 - 545

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title = "Raising brand equity to generation Y",

author = "Violet Lazarevic and Petrovic-Lazarevic, {Sonja Yrjo Olavi}",

year = "2008",

language = "English",

isbn = "1932917047",

pages = "538 -- 545",

editor = "Leonora Fuxman and Nejdet Delener and Lu, {F Victor} and Rivera-Solis, {Luis Eduardo}",

booktitle = "Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide",

publisher = "Global Business and Technology Association",

note = "Global Business and Technology Association Annual International Conference 2008, GBATA Conference 2008 ; Conference date: 08-07-2008 Through 12-07-2008",

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}

Lazarevic, V & Petrovic-Lazarevic, SYO 2008, Raising brand equity to generation Y. in L Fuxman, N Delener, FV Lu & LE Rivera-Solis (eds), Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide. Global Business and Technology Association, http://www.gbata.com/docs/2008GBATAReagingsBook.pdf, pp. 538 - 545, Global Business and Technology Association Annual International Conference 2008, Madrid, Spain, 8/07/08.

Raising brand equity to generation Y. / Lazarevic, Violet; Petrovic-Lazarevic, Sonja Yrjo Olavi.

Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide. ed. / Leonora Fuxman; Nejdet Delener; F Victor Lu; Luis Eduardo Rivera-Solis. http://www.gbata.com/docs/2008GBATAReagingsBook.pdf : Global Business and Technology Association, 2008. p. 538 - 545.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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AU - Lazarevic, Violet

AU - Petrovic-Lazarevic, Sonja Yrjo Olavi

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Y1 - 2008

UR - http://www.gbata.com/docs/2008GBATAReagingsBook.pdf

M3 - Conference Paper

SN - 1932917047

SP - 538

EP - 545

BT - Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide

A2 - Fuxman, Leonora

A2 - Delener, Nejdet

A2 - Lu, F Victor

A2 - Rivera-Solis, Luis Eduardo

PB - Global Business and Technology Association

CY - http://www.gbata.com/docs/2008GBATAReagingsBook.pdf

T2 - Global Business and Technology Association Annual International Conference 2008

Y2 - 8 July 2008 through 12 July 2008

ER -

Lazarevic V, Petrovic-Lazarevic SYO. Raising brand equity to generation Y. In Fuxman L, Delener N, Lu FV, Rivera-Solis LE, editors, Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide. http://www.gbata.com/docs/2008GBATAReagingsBook.pdf: Global Business and Technology Association. 2008. p. 538 - 545