Abstract
It is widely acknowledged in HCI that culture is embodied in many aspects of an individual's identity and interaction with technology. Whilst existing cultural models have been criticized for providing a deterministic view of culture, alternative methods for incorporating culture in design remain scarce.We introduce the use of Qualitative Secondary Analysis (QSA) as a bottom-up approach to construct a richer and more dynamic understanding of culture to inform our best practices in Cross-Cultural Design. We demonstrate the use of QSA within a culturally specifc context, namely Saudi transnationals. We draw upon two case studies (with 55 participants) to investigate the cultural factors underpinning our participants views. We conclude with a refection on key afordances and challenges of QSA, illustrating how QSA can be leveraged to unravel otherwise overlooked knowledge present in many qualitative HCI studies.
Original language | English |
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Title of host publication | CHI'21 - Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems |
Editors | Pernille Bjorn, Steven Drucker |
Place of Publication | New York NY USA |
Publisher | Association for Computing Machinery (ACM) |
Number of pages | 15 |
ISBN (Electronic) | 9781450380966 |
DOIs | |
Publication status | Published - May 2021 |
Event | International Conference on Human Factors in Computing Systems 2021 - Online, Yokohama, Japan Duration: 8 May 2021 → 13 May 2021 Conference number: 39th https://dl.acm.org/doi/book/10.1145/3411763 (Proceedings) https://dl.acm.org/doi/proceedings/10.1145/3411764 (Proceedings) |
Conference
Conference | International Conference on Human Factors in Computing Systems 2021 |
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Abbreviated title | CHI 2021 |
Country/Territory | Japan |
City | Yokohama |
Period | 8/05/21 → 13/05/21 |
Internet address |
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Keywords
- Cross-cultural design
- Culture
- Qualitative secondary analysis (qsa)