Qualitative Secondary Analysis as an alternative approach for cross-cultural design a case study with Saudi transnationals

Taghreed Alshehri, Norah Abokhodair, Reuben Kirkham, Patrick Olivier

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

4 Citations (Scopus)

Abstract

It is widely acknowledged in HCI that culture is embodied in many aspects of an individual's identity and interaction with technology. Whilst existing cultural models have been criticized for providing a deterministic view of culture, alternative methods for incorporating culture in design remain scarce.We introduce the use of Qualitative Secondary Analysis (QSA) as a bottom-up approach to construct a richer and more dynamic understanding of culture to inform our best practices in Cross-Cultural Design. We demonstrate the use of QSA within a culturally specifc context, namely Saudi transnationals. We draw upon two case studies (with 55 participants) to investigate the cultural factors underpinning our participants views. We conclude with a refection on key afordances and challenges of QSA, illustrating how QSA can be leveraged to unravel otherwise overlooked knowledge present in many qualitative HCI studies.

Original languageEnglish
Title of host publicationCHI'21 - Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
EditorsPernille Bjorn, Steven Drucker
Place of PublicationNew York NY USA
PublisherAssociation for Computing Machinery (ACM)
Number of pages15
ISBN (Electronic)9781450380966
DOIs
Publication statusPublished - May 2021
EventInternational Conference on Human Factors in Computing Systems 2021 - Online, Yokohama, Japan
Duration: 8 May 202113 May 2021
Conference number: 39th
https://dl.acm.org/doi/book/10.1145/3411763 (Proceedings)
https://dl.acm.org/doi/proceedings/10.1145/3411764 (Proceedings)

Conference

ConferenceInternational Conference on Human Factors in Computing Systems 2021
Abbreviated titleCHI 2021
Country/TerritoryJapan
CityYokohama
Period8/05/2113/05/21
Internet address

Keywords

  • Cross-cultural design
  • Culture
  • Qualitative secondary analysis (qsa)

Cite this