Publicly announced access recommendations and consumers' service time choices with uncertain congestion

Qi Han, Benedict G.C. Dellaert, W. Fred Van Raaij, Harry J.P. Timmermans

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This article investigates consumers' anticipation of other consumers' service time choices in capacity-constrained services and how this is affected by publicly announced access recommendations. Empirical results from an experiment with simulated congestion experiences show that the impact of consumers' anticipation of other consumers' service time choices is lower for first-time than for the repeated encounters. Despite consumers greater information need in first-time encounters, we predict that the impact of publicly announced access recommendations is lower in first-time than in repeated service encounters. The reason is that consumers have not yet learned how to take into account the impact of recommendations on other consumers' choices. However, we hypothesize that consumers do benefit from recommendations in that recommendations allow them to better anticipate other consumers' choices and are also able to learn about others' choices sooner than in case no recommendations are provided.

Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalJournal of Choice Modelling
Volume10
Issue number1
DOIs
Publication statusPublished - Apr 2014
Externally publishedYes

Keywords

  • Congestion
  • Consumer decision making
  • Service time choice
  • Services marketing

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