Abstract
Public relations developments worldwide are creating opportunities for growth. Kaja Tampere, a leading Estonian public relations professor (2011: 50), indicates that the focus in society has changed and PR has the opportunity of a lifetime to show its true professional character as a social actor and integrator . She emphasises that public relations is a part of network society where networks can be global and local as they extend participants identity and how they understand each other.
| Original language | English |
|---|---|
| Title of host publication | An induction to public relations and communication management |
| Editors | Joyleen Chia, Gae Synnott |
| Place of Publication | Melbourne, Australia |
| Publisher | Oxford University Press |
| Pages | 3 - 29 |
| Number of pages | 27 |
| Edition | 2 |
| ISBN (Print) | 9780195578607 |
| Publication status | Published - 2012 |