Public relations in the 21st century

Joyleen Heather Chia

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

    Abstract

    Public relations developments worldwide are creating opportunities for growth. Kaja Tampere, a leading Estonian public relations professor (2011: 50), indicates that the focus in society has changed and PR has the opportunity of a lifetime to show its true professional character as a social actor and integrator . She emphasises that public relations is a part of network society where networks can be global and local as they extend participants identity and how they understand each other.
    Original languageEnglish
    Title of host publicationAn induction to public relations and communication management
    EditorsJoyleen Chia, Gae Synnott
    Place of PublicationMelbourne, Australia
    PublisherOxford University Press
    Pages3 - 29
    Number of pages27
    Edition2
    ISBN (Print)9780195578607
    Publication statusPublished - 2012

    Cite this

    Chia, J. H. (2012). Public relations in the 21st century. In J. Chia, & G. Synnott (Eds.), An induction to public relations and communication management (2 ed., pp. 3 - 29). Melbourne, Australia: Oxford University Press.
    Chia, Joyleen Heather. / Public relations in the 21st century. An induction to public relations and communication management. editor / Joyleen Chia ; Gae Synnott. 2. ed. Melbourne, Australia : Oxford University Press, 2012. pp. 3 - 29
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    Chia, JH 2012, Public relations in the 21st century. in J Chia & G Synnott (eds), An induction to public relations and communication management. 2 edn, Oxford University Press, Melbourne, Australia, pp. 3 - 29.

    Public relations in the 21st century. / Chia, Joyleen Heather.

    An induction to public relations and communication management. ed. / Joyleen Chia; Gae Synnott. 2. ed. Melbourne, Australia : Oxford University Press, 2012. p. 3 - 29.

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

    TY - CHAP

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    N2 - Public relations developments worldwide are creating opportunities for growth. Kaja Tampere, a leading Estonian public relations professor (2011: 50), indicates that the focus in society has changed and PR has the opportunity of a lifetime to show its true professional character as a social actor and integrator . She emphasises that public relations is a part of network society where networks can be global and local as they extend participants identity and how they understand each other.

    AB - Public relations developments worldwide are creating opportunities for growth. Kaja Tampere, a leading Estonian public relations professor (2011: 50), indicates that the focus in society has changed and PR has the opportunity of a lifetime to show its true professional character as a social actor and integrator . She emphasises that public relations is a part of network society where networks can be global and local as they extend participants identity and how they understand each other.

    M3 - Chapter (Book)

    SN - 9780195578607

    SP - 3

    EP - 29

    BT - An induction to public relations and communication management

    A2 - Chia, Joyleen

    A2 - Synnott, Gae

    PB - Oxford University Press

    CY - Melbourne, Australia

    ER -

    Chia JH. Public relations in the 21st century. In Chia J, Synnott G, editors, An induction to public relations and communication management. 2 ed. Melbourne, Australia: Oxford University Press. 2012. p. 3 - 29