Psychological, product-related and situational influences in purchasing intimate apparel

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications
EditorsTom J Brown, Zeynep Gurhan-Canli
Place of PublicationChicago IL USA
PublisherAmerican Marketing Association (AMA)
Pages154 - 160
Number of pages7
ISBN (Print)0877573298
Publication statusPublished - 2008
EventAMA Winter Marketing Educators' Annual Conference 2008 - Austin TX, United States of America
Duration: 15 Feb 200818 Feb 2008


ConferenceAMA Winter Marketing Educators' Annual Conference 2008
Country/TerritoryUnited States of America
CityAustin TX

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