Psychic distance: Antecedents, retail strategy implications, and performance outcomes

Jody Evans, Felix Tinoziva Mavondo, Kerrie Christine Bridson

Research output: Contribution to journalArticleResearchpeer-review

116 Citations (Scopus)
Original languageEnglish
Pages (from-to)32 - 63
Number of pages32
JournalJournal of International Marketing
Volume16
Issue number2
Publication statusPublished - 2008

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