Psychic Distance and the Performance of International Retailers: A suggested theoretical framework

Jody Evans, Alan Treadgold, Felix T Mavondo

Research output: Contribution to journalArticleResearchpeer-review

133 Citations (Scopus)
Original languageEnglish
Pages (from-to)373 - 391
Number of pages19
JournalInternational Marketing Review
Publication statusPublished - 2000

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