Psychic Distance: A suggested framework to explain organisational performance of international retailers

Jody Evans, Alan Treadgold, Felix T Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing in the Third Millennium
Place of PublicationSydney NSW Australia
PublisherUniversity of Sydney
Pages-
Number of pages0
ISBN (Print)0-7334-0572-X
Publication statusPublished - 1999
EventAustralian and New Zealand Marketing Academy Conference 1999 - UNSW, Sydney, Australia
Duration: 28 Nov 19991 Dec 1999
Conference number: 4th
http://anzmac.org/conference_archive/1999/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 1999
Abbreviated titleANZMAC 1999
Country/TerritoryAustralia
CitySydney
Period28/11/991/12/99
Internet address

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