Promoting satisfaction and goal attainment: The mediating role of customer compliance

Civilai Leckie, Keith J Perks (Editor), Paurav Shukla (Editor), Timmie Michelakos, Harmen Oppewal, Francis John Damien Farrelly

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 8
Number of pages8
Publication statusPublished - 2008
EventEuropean Marketing Academy Conference (EMAC) 2008 - Brighton, United Kingdom
Duration: 27 May 200830 May 2008


ConferenceEuropean Marketing Academy Conference (EMAC) 2008
CountryUnited Kingdom

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