Proyección de demanda: ¡este problema no es normal!

Translated title of the contribution: Projection of demand: this is not a normal problem!

Julio César Alonso Cifuentes, Beatriz Gallo Córdoba

Research output: Contribution to journalArticleOtherpeer-review


This case discusses a problem that may arise when using a semi-logarithmic linear model to forecast the demand of a given product. This problem is presented using the discussion that emerges in a company that is looking for an approach to forecast the demand of its leading product. The reader faces the challenge of deciding which approach is adequate to the problem.
Translated title of the contributionProjection of demand: this is not a normal problem!
Original languageSpanish
Pages (from-to)237-239
Number of pages3
JournalEstudios Gerenciales
Issue number135
Publication statusPublished - Apr 2015
Externally publishedYes


  • Linear regression model
  • Forecast
  • Semi-logarithmic model
  • Normal error term

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