Program level drivers of succesful product innovation

Michael John Reid

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 2003 ANZMAC Conference
Editors	R Kennedy
Place of Publication	Adelaide SA Australia
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	2587 - 2593
Number of pages	7
ISBN (Print)	0868039837
Publication status	Published - 2003
Event	Australian and New Zealand Marketing Academy Conference 2003 - Adelaide, Australia Duration: 1 Dec 2003 → 3 Dec 2003 Conference number: 8th http://anzmac.org/conference_archive/2003/

Conference	Australian and New Zealand Marketing Academy Conference 2003
Abbreviated title	ANZMAC 2003
Country/Territory	Australia
City	Adelaide
Period	1/12/03 → 3/12/03
Other	Theme: A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution
Internet address	http://anzmac.org/conference_archive/2003/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Program level drivers of succesful product innovation",

author = "Reid, \{Michael John\}",

year = "2003",

language = "English",

isbn = "0868039837",

pages = "2587 -- 2593",

editor = "R Kennedy",

booktitle = "Proceedings of the 2003 ANZMAC Conference",

publisher = "Australia \& New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2003, ANZMAC 2003 ; Conference date: 01-12-2003 Through 03-12-2003",

url = "http://anzmac.org/conference\_archive/2003/",

}

TY - GEN

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N1 - Conference code: 8th

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M3 - Conference Paper

SN - 0868039837

SP - 2587

EP - 2593

BT - Proceedings of the 2003 ANZMAC Conference

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CY - Adelaide SA Australia

T2 - Australian and New Zealand Marketing Academy Conference 2003

Y2 - 1 December 2003 through 3 December 2003

ER -