Processes of preference construction in agent-assisted online shopping

Kyle B. Murray, Gerald Häubl

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

4 Citations (Scopus)
Original languageEnglish
Title of host publicationOnline Consumer Psychology
Subtitle of host publicationUnderstanding and Influencing Consumer Behavior in the Virtual World
PublisherLawrence Erlbaum Associates
Number of pages18
ISBN (Print)1410612694, 9781410612694
Publication statusPublished - 12 Jan 2005

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