Processes of preference construction in agent-assisted online shopping

Kyle B. Murray, Gerald Häubl

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

4 Citations (Scopus)
Original languageEnglish
Title of host publicationOnline Consumer Psychology
Subtitle of host publicationUnderstanding and Influencing Consumer Behavior in the Virtual World
PublisherLawrence Erlbaum Associates
Pages246-263
Number of pages18
ISBN (Print)1410612694, 9781410612694
DOIs
Publication statusPublished - 12 Jan 2005

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