Process mapping techniques to investigate the implementation of customer relationship programs

Marion Steel; Peter Christopher Dubelaar; Thomas Mark Gabbott; Michael Thomas Ewing

Process mapping techniques to investigate the implementation of customer relationship programs

Marion Steel, Peter Christopher Dubelaar, Thomas Mark Gabbott, Michael Thomas Ewing

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference
Editors	Sharon Purchase
Place of Publication	Fremantle WA Australia
Publisher	UWA Publishing
Pages	33 - 40
Number of pages	8
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	Australian and New Zealand Marketing Academy Conference 2005 - Fremantle, Australia Duration: 5 Dec 2005 → 7 Dec 2005 Conference number: 10th http://anzmac.org/conference_archive/2005/

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2005
Abbreviated title	ANZMAC 2005
Country/Territory	Australia
City	Fremantle
Period	5/12/05 → 7/12/05
Internet address	http://anzmac.org/conference_archive/2005/

Cite this

@inproceedings{54e433e360b24bd7ac59cda9391d630e,

title = "Process mapping techniques to investigate the implementation of customer relationship programs",

author = "Marion Steel and Dubelaar, {Peter Christopher} and Gabbott, {Thomas Mark} and Ewing, {Michael Thomas}",

year = "2005",

language = "English",

isbn = "064645546X",

pages = "33 -- 40",

editor = "Sharon Purchase",

booktitle = "Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference",

publisher = "UWA Publishing",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Conference 2005, ANZMAC 2005 ; Conference date: 05-12-2005 Through 07-12-2005",

url = "http://anzmac.org/conference_archive/2005/",

}

Steel, M, Dubelaar, PC, Gabbott, TM & Ewing, MT 2005, Process mapping techniques to investigate the implementation of customer relationship programs. in S Purchase (ed.), Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. UWA Publishing, Fremantle WA Australia, pp. 33 - 40, Australian and New Zealand Marketing Academy Conference 2005, Fremantle, Western Australia, Australia, 5/12/05.

Process mapping techniques to investigate the implementation of customer relationship programs. / Steel, Marion; Dubelaar, Peter Christopher; Gabbott, Thomas Mark et al.

Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. ed. / Sharon Purchase. Fremantle WA Australia : UWA Publishing, 2005. p. 33 - 40.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Process mapping techniques to investigate the implementation of customer relationship programs

AU - Steel, Marion

AU - Dubelaar, Peter Christopher

AU - Gabbott, Thomas Mark

AU - Ewing, Michael Thomas

N1 - Conference code: 10th

PY - 2005

Y1 - 2005

M3 - Conference Paper

SN - 064645546X

SP - 33

EP - 40

BT - Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference

A2 - Purchase, Sharon

PB - UWA Publishing

CY - Fremantle WA Australia

T2 - Australian and New Zealand Marketing Academy Conference 2005

Y2 - 5 December 2005 through 7 December 2005

ER -