Process mapping techniques to investigate the implementation of customer relationship programs

Marion Steel, Peter Christopher Dubelaar, Thomas Mark Gabbott, Michael Thomas Ewing

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationBroadening the Boundaries: Proceedings of the ANZMAC 2005 Conference
EditorsSharon Purchase
Place of PublicationFremantle WA Australia
PublisherUWA Publishing
Pages33 - 40
Number of pages8
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries - Fremantle WA, Australia
Duration: 5 Dec 20057 Dec 2005
Conference number: 10
http://anzmac.org/conference_archive/2005/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Abbreviated titleANZMAC 2005
Country/TerritoryAustralia
CityFremantle WA
Period5/12/057/12/05
Internet address

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