| Original language | English |
|---|---|
| Place of Publication | Melbourne Vic Australia |
| Publisher | Monash University |
| Number of pages | 1571 |
| Volume | 1-4 |
| ISBN (Print) | 0732612977 |
| Publication status | Published - 1997 |
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Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)
- Peter W Reed
- , Sandra Luxton
- , Mike Shaw
Research output: Book/Report › Edited Book