Original language | English |
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Place of Publication | Melbourne Vic Australia |
Publisher | Monash University Publishing |
Number of pages | 1571 |
Volume | 1-4 |
ISBN (Print) | 0732612977 |
Publication status | Published - 1997 |
Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)
Peter W Reed, Sandra Luxton, Mike Shaw
Research output: Book/Report › Edited Book