Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)

Peter W Reed, Sandra Luxton, Mike Shaw

Research output: Book/ReportEdited BookOther

Original languageEnglish
Place of PublicationMelbourne Vic Australia
PublisherMonash University Publishing
Number of pages1571
Volume1-4
ISBN (Print)0732612977
Publication statusPublished - 1997

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