Priming Referential Meaning through an Iconic Brand Colour

Stacey Baxter, Jasmina Ilicic, Alicia Kulczynski

Research output: Contribution to conferenceAbstractOther

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2015)
Abbreviated titleANZMAC 2015
CountryAustralia
CitySydney NSW
Period30/11/152/12/15
OtherBeyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Australia invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages.
Internet address

Cite this

Baxter, S., Ilicic, J., & Kulczynski, A. (2015). Priming Referential Meaning through an Iconic Brand Colour. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia.
Baxter, Stacey ; Ilicic, Jasmina ; Kulczynski, Alicia. / Priming Referential Meaning through an Iconic Brand Colour. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia.
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title = "Priming Referential Meaning through an Iconic Brand Colour",
author = "Stacey Baxter and Jasmina Ilicic and Alicia Kulczynski",
year = "2015",
language = "English",
note = "Australian and New Zealand Marketing Academy Conference (ANZMAC 2015) : Innovation and Growth Strategies in Marketing, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",
url = "http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing",

}

Baxter, S, Ilicic, J & Kulczynski, A 2015, 'Priming Referential Meaning through an Iconic Brand Colour' Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia, 30/11/15 - 2/12/15, .

Priming Referential Meaning through an Iconic Brand Colour. / Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia.

2015. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia.

Research output: Contribution to conferenceAbstractOther

TY - CONF

T1 - Priming Referential Meaning through an Iconic Brand Colour

AU - Baxter, Stacey

AU - Ilicic, Jasmina

AU - Kulczynski, Alicia

PY - 2015

Y1 - 2015

M3 - Abstract

ER -

Baxter S, Ilicic J, Kulczynski A. Priming Referential Meaning through an Iconic Brand Colour. 2015. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia.