Priming Referential Meaning through an Iconic Brand Colour

Stacey Baxter, Jasmina Ilicic, Alicia Kulczynski

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2015
EventAustralian and New Zealand Marketing Academy Conference 2015 - UNSW, Sydney, Australia
Duration: 30 Nov 20152 Dec 2015
http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2015
Abbreviated titleANZMAC 2015
Country/TerritoryAustralia
CitySydney
Period30/11/152/12/15
OtherBeyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Australia invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages.
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