Priming Referential Meaning through an Iconic Brand Colour

Stacey Baxter, Jasmina Ilicic, Alicia Kulczynski

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2015
Event	Australian and New Zealand Marketing Academy Conference 2015 - UNSW, Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015 http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference	Australian and New Zealand Marketing Academy Conference 2015
Abbreviated title	ANZMAC 2015
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15
Internet address	http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Cite this

@conference{0088bc70043040969f678b58bfcb5340,

title = "Priming Referential Meaning through an Iconic Brand Colour",

author = "Stacey Baxter and Jasmina Ilicic and Alicia Kulczynski",

year = "2015",

language = "English",

note = "Australian and New Zealand Marketing Academy Conference 2015, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

url = "http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing",

}