Price setting in SME's: Some Empirical Findings

David Carson, Audrey Gilmore, Darryl Cummins, Aodheen O'Donnell, Ken Grant

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	74 - 86
Number of pages	13
Journal	Journal of Product & Brand Management
Publication status	Published - 1998

Cite this

@article{7a96d06509a24b95af11c6df80a539b9,

title = "Price setting in SME's: Some Empirical Findings",

author = "David Carson and Audrey Gilmore and Darryl Cummins and Aodheen O'Donnell and Ken Grant",

year = "1998",

language = "English",

pages = "74 -- 86",

journal = "Journal of Product \& Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Limited",

}