Price setting in SME's: Some Empirical Findings

David Carson, Audrey Gilmore, Darryl Cummins, Aodheen O'Donnell, Ken Grant

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)74 - 86
Number of pages13
JournalJournal of Product & Brand Management
Publication statusPublished - 1998

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