Price setting in SME's: Some Empirical Findings

David Carson, Audrey Gilmore, Darryl Cummins, Aodheen O'Donnell, Ken Grant

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)74 - 86
Number of pages13
JournalJournal of Product and Brand Management
Publication statusPublished - 1998

Cite this

Carson, D., Gilmore, A., Cummins, D., O'Donnell, A., & Grant, K. (1998). Price setting in SME's: Some Empirical Findings. Journal of Product and Brand Management, 74 - 86.