Preference stability: Modeling how consumer preferences shift after receiving new product information

Harmen Oppewal, Mark Morrison, Paul Wang, David Waller

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationChoice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference
EditorsStephane Hess, Andrew Daly
Place of PublicationBingley UK
PublisherEmerald Group Publishing Limited
Pages499 - 516
Number of pages18
ISBN (Print)9781849507721
Publication statusPublished - 2010

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