Preference stability: Modeling how consumer preferences shift after receiving new product information

Harmen Oppewal; Mark Morrison; Paul Wang; David Waller

Preference stability: Modeling how consumer preferences shift after receiving new product information

Harmen Oppewal, Mark Morrison, Paul Wang, David Waller

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference
Editors	Stephane Hess, Andrew Daly
Place of Publication	Bingley UK
Publisher	Emerald Group Publishing Limited
Pages	499 - 516
Number of pages	18
Edition	1st
ISBN (Print)	9781849507721
Publication status	Published - 2010

Cite this

Oppewal, H., Morrison, M., Wang, P., & Waller, D. (2010). Preference stability: Modeling how consumer preferences shift after receiving new product information. In S. Hess, & A. Daly (Eds.), Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference (1st ed., pp. 499 - 516). Emerald Group Publishing Limited.

Oppewal, Harmen ; Morrison, Mark ; Wang, Paul ; Waller, David. / Preference stability: Modeling how consumer preferences shift after receiving new product information. Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference. editor / Stephane Hess ; Andrew Daly. 1st. ed. Bingley UK : Emerald Group Publishing Limited, 2010. pp. 499 - 516

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booktitle = "Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference",

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Oppewal, H, Morrison, M, Wang, P & Waller, D 2010, Preference stability: Modeling how consumer preferences shift after receiving new product information. in S Hess & A Daly (eds), Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference. 1st edn, Emerald Group Publishing Limited, Bingley UK, pp. 499 - 516.

Preference stability: Modeling how consumer preferences shift after receiving new product information. / Oppewal, Harmen; Morrison, Mark; Wang, Paul; Waller, David.

Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference. ed. / Stephane Hess; Andrew Daly. 1st. ed. Bingley UK : Emerald Group Publishing Limited, 2010. p. 499 - 516.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Preference stability: Modeling how consumer preferences shift after receiving new product information

AU - Oppewal, Harmen

AU - Morrison, Mark

AU - Wang, Paul

AU - Waller, David

PY - 2010

Y1 - 2010

M3 - Chapter (Book)

SN - 9781849507721

SP - 499

EP - 516

BT - Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference

A2 - Hess, Stephane

A2 - Daly, Andrew

PB - Emerald Group Publishing Limited

CY - Bingley UK

ER -

Oppewal H, Morrison M, Wang P, Waller D. Preference stability: Modeling how consumer preferences shift after receiving new product information. In Hess S, Daly A, editors, Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference. 1st ed. Bingley UK: Emerald Group Publishing Limited. 2010. p. 499 - 516