Predicting Facebook users' online privacy protection: Risk, trust, norm focus theory, and the theory of planned behavior

Alexander K. Saeri; Claudette Ogilvie; Stephen T. La Macchia; Joanne R. Smith; Winnifred R. Louis

doi:10.1080/00224545.2014.914881

Predicting Facebook users' online privacy protection: Risk, trust, norm focus theory, and the theory of planned behavior

Alexander K. Saeri, Claudette Ogilvie, Stephen T. La Macchia, Joanne R. Smith, Winnifred R. Louis

Research output: Contribution to journal › Article › Research › peer-review

81 Citations (Scopus)

Abstract

The present research adopts an extended theory of the planned behavior model that included descriptive norms, risk, and trust to investigate online privacy protection in Facebook users. Facebook users (N = 119) completed a questionnaire assessing their attitude, subjective injunctive norm, subjective descriptive norm, perceived behavioral control, implicit perceived risk, trust of other Facebook users, and intentions toward protecting their privacy online. Behavior was measured indirectly 2 weeks after the study. The data show partial support for the theory of planned behavior and strong support for the independence of subjective injunctive and descriptive norms. Risk also uniquely predicted intentions over and above the theory of planned behavior, but there were no unique effects of trust on intentions, nor of risk or trust on behavior. Implications are discussed. ©

Original language	English
Pages (from-to)	352-369
Number of pages	18
Journal	Journal of Social Psychology
Volume	154
Issue number	4
DOIs	https://doi.org/10.1080/00224545.2014.914881
Publication status	Published - 4 Jul 2014
Externally published	Yes

Keywords

Facebook
online privacy
theory of planned behavior

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10.1080/00224545.2014.914881

Cite this

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abstract = "The present research adopts an extended theory of the planned behavior model that included descriptive norms, risk, and trust to investigate online privacy protection in Facebook users. Facebook users (N = 119) completed a questionnaire assessing their attitude, subjective injunctive norm, subjective descriptive norm, perceived behavioral control, implicit perceived risk, trust of other Facebook users, and intentions toward protecting their privacy online. Behavior was measured indirectly 2 weeks after the study. The data show partial support for the theory of planned behavior and strong support for the independence of subjective injunctive and descriptive norms. Risk also uniquely predicted intentions over and above the theory of planned behavior, but there were no unique effects of trust on intentions, nor of risk or trust on behavior. Implications are discussed. {\textcopyright}",

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AU - Louis, Winnifred R.

PY - 2014/7/4

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N2 - The present research adopts an extended theory of the planned behavior model that included descriptive norms, risk, and trust to investigate online privacy protection in Facebook users. Facebook users (N = 119) completed a questionnaire assessing their attitude, subjective injunctive norm, subjective descriptive norm, perceived behavioral control, implicit perceived risk, trust of other Facebook users, and intentions toward protecting their privacy online. Behavior was measured indirectly 2 weeks after the study. The data show partial support for the theory of planned behavior and strong support for the independence of subjective injunctive and descriptive norms. Risk also uniquely predicted intentions over and above the theory of planned behavior, but there were no unique effects of trust on intentions, nor of risk or trust on behavior. Implications are discussed. ©

AB - The present research adopts an extended theory of the planned behavior model that included descriptive norms, risk, and trust to investigate online privacy protection in Facebook users. Facebook users (N = 119) completed a questionnaire assessing their attitude, subjective injunctive norm, subjective descriptive norm, perceived behavioral control, implicit perceived risk, trust of other Facebook users, and intentions toward protecting their privacy online. Behavior was measured indirectly 2 weeks after the study. The data show partial support for the theory of planned behavior and strong support for the independence of subjective injunctive and descriptive norms. Risk also uniquely predicted intentions over and above the theory of planned behavior, but there were no unique effects of trust on intentions, nor of risk or trust on behavior. Implications are discussed. ©

KW - Facebook

KW - online privacy

KW - theory of planned behavior

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IS - 4

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Predicting Facebook users' online privacy protection: Risk, trust, norm focus theory, and the theory of planned behavior

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Keywords

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