Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations – behavioral intentions debate

Harryadin Mahardika, Dominic Thomas, Michael Thomas Ewing, Arnold Japutra

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)


Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.

Original languageEnglish
Pages (from-to)99-117
Number of pages19
JournalInternational Review of Retail Distribution and Consumer Research
Issue number1
Publication statusPublished - 2019


  • Behavioral expectation
  • behavioral intention
  • technology adoption
  • temporal stability
  • trying

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