Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market

Riza Casidy Mulyanegara, Yelena Tsarenko

Research output: Contribution to journalArticleResearchpeer-review

42 Citations (Scopus)
Original languageEnglish
Pages (from-to)358 - 371
Number of pages14
JournalJournal of Fashion Marketing and Management
Issue number3
Publication statusPublished - 2009

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