Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market

Riza Casidy Mulyanegara, Yelena Tsarenko

Research output: Contribution to journal › Article › Research › peer-review

43 Citations (Scopus)

Original language	English
Pages (from-to)	358 - 371
Number of pages	14
Journal	Journal of Fashion Marketing and Management
Volume	13
Issue number	3
DOIs	https://doi.org/10.1108/13612020910974492
Publication status	Published - 2009

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title = "Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market",

author = "Mulyanegara, {Riza Casidy} and Yelena Tsarenko",

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