Practice perspective of the marketing organisation

Roderick J. Brodie, Victoria J. Little, Richard W. Brookes

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationThe SAGE Handbook of Marketing Theory
PublisherSAGE Publications Ltd
Pages365-378
Number of pages14
ISBN (Electronic)9781446222454
ISBN (Print)9781847875051
DOIs
Publication statusPublished - 2009
Externally publishedYes

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