Post-adoption modeling of advanced mobile service use

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This study proposes a post-adoption model of advanced mobile services (AMS) emphasizing relationships between actual use and its antecedents: service ubiquity and experiential value. The study examines intrinsic and extrinsic motivational beliefs as mediators between service ubiquity and experiential value. The authors test the model on the basis of self-reported data from 603 AMS users in Australia. The results demonstrate that ease of use, enjoyment, and time convenience are full mediators between service ubiquity and experiential value. Further, experiential value drives the actual AMS use. However, customer satisfaction mediates this relationship. Business and leisure customers are found to be significantly different in their AMS use. More specifically, service ubiquity s influence on experiential value is significantly higher for leisure than business AMS users. Furthermore, experiential value s effect on customer satisfaction is significantly higher for business than for leisure customers.
Original languageEnglish
Pages (from-to)922 - 928
Number of pages7
JournalJournal of Business Research
Volume65
Issue number7
DOIs
Publication statusPublished - 2012

Cite this

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title = "Post-adoption modeling of advanced mobile service use",
abstract = "This study proposes a post-adoption model of advanced mobile services (AMS) emphasizing relationships between actual use and its antecedents: service ubiquity and experiential value. The study examines intrinsic and extrinsic motivational beliefs as mediators between service ubiquity and experiential value. The authors test the model on the basis of self-reported data from 603 AMS users in Australia. The results demonstrate that ease of use, enjoyment, and time convenience are full mediators between service ubiquity and experiential value. Further, experiential value drives the actual AMS use. However, customer satisfaction mediates this relationship. Business and leisure customers are found to be significantly different in their AMS use. More specifically, service ubiquity s influence on experiential value is significantly higher for leisure than business AMS users. Furthermore, experiential value s effect on customer satisfaction is significantly higher for business than for leisure customers.",
author = "Tojib, {Dewi Rooslani} and Yelena Tsarenko",
year = "2012",
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pages = "922 -- 928",
journal = "Journal of Business Research",
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}

Post-adoption modeling of advanced mobile service use. / Tojib, Dewi Rooslani; Tsarenko, Yelena.

In: Journal of Business Research, Vol. 65, No. 7, 2012, p. 922 - 928.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

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AU - Tojib, Dewi Rooslani

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