Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector

Michael B Beverland, Adam Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry
EditorsJ H Trienekens, S W F Omta
Place of PublicationWageningen Netherland
PublisherWageningen Academic Publishers
Pages471 - 479
Number of pages9
ISBN (Print)9076998094
Publication statusPublished - 2002
EventParadoxes in Food Chains and Networks - Noordwijk The Netherlands, Wageningen Netherland
Duration: 1 Jan 2002 → …

Conference

ConferenceParadoxes in Food Chains and Networks
CityWageningen Netherland
Period1/01/02 → …

Cite this

Beverland, M. B., & Lindgreen, A. (2002). Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector. In J. H. Trienekens, & S. W. F. Omta (Eds.), Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry (pp. 471 - 479). Wageningen Academic Publishers.