Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector

Michael B Beverland, Adam Lindgreen

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry
Editors	J H Trienekens, S W F Omta
Place of Publication	Wageningen Netherland
Publisher	Wageningen Academic Publishers
Pages	471 - 479
Number of pages	9
ISBN (Print)	9076998094
Publication status	Published - 2002
Event	Paradoxes in Food Chains and Networks - Noordwijk The Netherlands, Wageningen Netherland Duration: 1 Jan 2002 → …

Conference	Paradoxes in Food Chains and Networks
City	Wageningen Netherland
Period	1/01/02 → …

Cite this

Beverland, M. B., & Lindgreen, A. (2002). Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector. In J. H. Trienekens, & S. W. F. Omta (Eds.), Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry (pp. 471 - 479). Wageningen Academic Publishers.

Beverland, Michael B ; Lindgreen, Adam. / Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector. Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. editor / J H Trienekens ; S W F Omta. Wageningen Netherland : Wageningen Academic Publishers, 2002. pp. 471 - 479

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Beverland, MB & Lindgreen, A 2002, Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector. in JH Trienekens & SWF Omta (eds), Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. Wageningen Academic Publishers, Wageningen Netherland, pp. 471 - 479, Paradoxes in Food Chains and Networks, Wageningen Netherland, 1/01/02.

Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector. / Beverland, Michael B; Lindgreen, Adam.
Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. ed. / J H Trienekens; S W F Omta. Wageningen Netherland: Wageningen Academic Publishers, 2002. p. 471 - 479.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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BT - Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry

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Beverland MB, Lindgreen A. Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector. In Trienekens JH, Omta SWF, editors, Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. Wageningen Netherland: Wageningen Academic Publishers. 2002. p. 471 - 479