Policy design, non-design, and anti-design: the regulation of e-cigarettes in Indonesia

Joshua Newman, Martha Widdi Nurfaiza

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)


In this article, we propose a typology of policy design and non-design, with special attention to a category of policy making which we term, “anti-design”. We argue that contrary to the established literature, the opposite of design is not politics, but rather, a disconnect between problems, interventions, and outcomes. This disconnect can be caused by political forces but also by non-political factors such as incompetence, corruption, or global economic trends. We use an attempt by the government of Indonesia to regulate e-cigarettes to illustrate a scenario in which design activities are virtually absent. Making the distinction between design and the various forms of non-design is an important step in understanding the conditions that enable or impede rational mechanisms in the policy process.

Original languageEnglish
Pages (from-to)226-243
Number of pages18
JournalPolicy Studies
Issue number2
Publication statusPublished - 2022
Externally publishedYes


  • e-cigarettes
  • excise tax
  • Indonesia
  • Policy design
  • regulation

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