Pluralistic marketing strategies for the wine industry

Michael B Beverland; Adam Lindgreen

Pluralistic marketing strategies for the wine industry

Michael B Beverland, Adam Lindgreen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Bacchus to the future proceedings of the inaugural Brock University wine conference
Editors	Carman Cullen, Gary Pickering, Roderick Phillips
Place of Publication	Ontario Canada
Publisher	Brock University
Pages	216 - 231
Number of pages	16
ISBN (Print)	0-9682851-1-2
Publication status	Published - 2002
Event	Bacchus to the Future: the Brock University Wine Conference - Ontario, Canada, Ontario Canada Duration: 1 Jan 2002 → …

Conference

Conference	Bacchus to the Future: the Brock University Wine Conference
City	Ontario Canada
Period	1/01/02 → …

Cite this

@inproceedings{540b451bca074145892cfb7995e28a8a,

title = "Pluralistic marketing strategies for the wine industry",

author = "Beverland, {Michael B} and Adam Lindgreen",

year = "2002",

language = "English",

isbn = "0-9682851-1-2",

pages = "216 -- 231",

editor = "Carman Cullen and Gary Pickering and Roderick Phillips",

booktitle = "Bacchus to the future proceedings of the inaugural Brock University wine conference",

publisher = "Brock University",

note = "Bacchus to the Future: the Brock University Wine Conference ; Conference date: 01-01-2002",

}

Pluralistic marketing strategies for the wine industry. / Beverland, Michael B; Lindgreen, Adam.

Bacchus to the future proceedings of the inaugural Brock University wine conference. ed. / Carman Cullen; Gary Pickering; Roderick Phillips. Ontario Canada : Brock University, 2002. p. 216 - 231.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Pluralistic marketing strategies for the wine industry

AU - Beverland, Michael B

AU - Lindgreen, Adam

PY - 2002

Y1 - 2002

M3 - Conference Paper

SN - 0-9682851-1-2

SP - 216

EP - 231

BT - Bacchus to the future proceedings of the inaugural Brock University wine conference

A2 - Cullen, Carman

A2 - Pickering, Gary

A2 - Phillips, Roderick

PB - Brock University

CY - Ontario Canada

T2 - Bacchus to the Future: the Brock University Wine Conference

Y2 - 1 January 2002

ER -