@inproceedings{540b451bca074145892cfb7995e28a8a,
title = "Pluralistic marketing strategies for the wine industry",
author = "Beverland, {Michael B} and Adam Lindgreen",
year = "2002",
language = "English",
isbn = "0-9682851-1-2",
pages = "216 -- 231",
editor = "Carman Cullen and Gary Pickering and Roderick Phillips",
booktitle = "Bacchus to the future proceedings of the inaugural Brock University wine conference",
publisher = "Brock University",
note = "Bacchus to the Future: the Brock University Wine Conference ; Conference date: 01-01-2002",
}