| Original language | English |
|---|---|
| Title of host publication | Bacchus to the future proceedings of the inaugural Brock University wine conference |
| Editors | Carman Cullen, Gary Pickering, Roderick Phillips |
| Place of Publication | Ontario Canada |
| Publisher | Brock University |
| Pages | 216 - 231 |
| Number of pages | 16 |
| ISBN (Print) | 0-9682851-1-2 |
| Publication status | Published - 2002 |
| Event | Bacchus to the Future: the Brock University Wine Conference - Ontario, Canada, Ontario Canada Duration: 1 Jan 2002 → … |
Conference
| Conference | Bacchus to the Future: the Brock University Wine Conference |
|---|---|
| City | Ontario Canada |
| Period | 1/01/02 → … |
Cite this
Beverland, M. B., & Lindgreen, A. (2002). Pluralistic marketing strategies for the wine industry. In C. Cullen, G. Pickering, & R. Phillips (Eds.), Bacchus to the future proceedings of the inaugural Brock University wine conference (pp. 216 - 231). Brock University.