Pluralistic marketing strategies for the wine industry

Michael B Beverland, Adam Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationBacchus to the future proceedings of the inaugural Brock University wine conference
EditorsCarman Cullen, Gary Pickering, Roderick Phillips
Place of PublicationOntario Canada
PublisherBrock University
Pages216 - 231
Number of pages16
ISBN (Print)0-9682851-1-2
Publication statusPublished - 2002
EventBacchus to the Future: the Brock University Wine Conference - Ontario, Canada, Ontario Canada
Duration: 1 Jan 2002 → …

Conference

ConferenceBacchus to the Future: the Brock University Wine Conference
CityOntario Canada
Period1/01/02 → …

Cite this

Beverland, M. B., & Lindgreen, A. (2002). Pluralistic marketing strategies for the wine industry. In C. Cullen, G. Pickering, & R. Phillips (Eds.), Bacchus to the future proceedings of the inaugural Brock University wine conference (pp. 216 - 231). Brock University.