| Original language | English |
|---|---|
| Title of host publication | Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings |
| Editors | Maree Thyne, Kenneth R Deans, Juergen Gnoth |
| Place of Publication | Dunedin New Zealand |
| Publisher | Australia & New Zealand Marketing Academy (ANZMAC) |
| Pages | 2262 - 2268 |
| Number of pages | 7 |
| ISBN (Print) | 9781877156299 |
| Publication status | Published - 2007 |
| Event | Australian and New Zealand Marketing Academy Conference 2007 - University of Otago, Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 Conference number: 12th http://anzmac.org/conference_archive/2007/ |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference 2007 |
|---|---|
| Abbreviated title | ANZMAC 2007 |
| Country/Territory | New Zealand |
| City | Dunedin |
| Period | 3/12/07 → 5/12/07 |
| Other | The ANZMAC 2007 theme 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a lively discussion on a number of issues and challenges facing our discipline. These challenges and issues were highlighted in a recent collection of essays published in the October 2005 Journal of Marketing. |
| Internet address |