Perspectives on the development of a marketing professional

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2003 ANZMAC Conference
EditorsR Kennedy
Place of PublicationAdelaide SA Australia
PublisherANZMAC
Pages1407 - 1414
Number of pages8
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2003): A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution - Adelaide SA, Australia
Duration: 1 Dec 20033 Dec 2003
Conference number: 8
http://anzmac.org/conference_archive/2003/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2003)
Abbreviated titleANZMAC 2003
CountryAustralia
CityAdelaide SA
Period1/12/033/12/03
OtherThis year’s conference is based on the theme “A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution”.
We are expecting 337 papers to be presented by attendees. In addition there are eight special sessions and symposia.
Internet address

Cite this

Tsarenko, Y., Walker, I. M., & Wagstaff, P. E. (2003). Perspectives on the development of a marketing professional. In R. Kennedy (Ed.), Proceedings of the 2003 ANZMAC Conference (pp. 1407 - 1414). Adelaide SA Australia: ANZMAC.
Tsarenko, Yelena ; Walker, Ian Maxwell ; Wagstaff, Peter Edward. / Perspectives on the development of a marketing professional. Proceedings of the 2003 ANZMAC Conference. editor / R Kennedy. Adelaide SA Australia : ANZMAC, 2003. pp. 1407 - 1414
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title = "Perspectives on the development of a marketing professional",
author = "Yelena Tsarenko and Walker, {Ian Maxwell} and Wagstaff, {Peter Edward}",
year = "2003",
language = "English",
isbn = "0868039837",
pages = "1407 -- 1414",
editor = "R Kennedy",
booktitle = "Proceedings of the 2003 ANZMAC Conference",
publisher = "ANZMAC",

}

Tsarenko, Y, Walker, IM & Wagstaff, PE 2003, Perspectives on the development of a marketing professional. in R Kennedy (ed.), Proceedings of the 2003 ANZMAC Conference. ANZMAC, Adelaide SA Australia, pp. 1407 - 1414, Australian and New Zealand Marketing Academy Conference (ANZMAC 2003), Adelaide SA, Australia, 1/12/03.

Perspectives on the development of a marketing professional. / Tsarenko, Yelena; Walker, Ian Maxwell; Wagstaff, Peter Edward.

Proceedings of the 2003 ANZMAC Conference. ed. / R Kennedy. Adelaide SA Australia : ANZMAC, 2003. p. 1407 - 1414.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Perspectives on the development of a marketing professional

AU - Tsarenko, Yelena

AU - Walker, Ian Maxwell

AU - Wagstaff, Peter Edward

PY - 2003

Y1 - 2003

M3 - Conference Paper

SN - 0868039837

SP - 1407

EP - 1414

BT - Proceedings of the 2003 ANZMAC Conference

A2 - Kennedy, R

PB - ANZMAC

CY - Adelaide SA Australia

ER -

Tsarenko Y, Walker IM, Wagstaff PE. Perspectives on the development of a marketing professional. In Kennedy R, editor, Proceedings of the 2003 ANZMAC Conference. Adelaide SA Australia: ANZMAC. 2003. p. 1407 - 1414