| Original language | English |
|---|---|
| Pages (from-to) | 63 - 80 |
| Number of pages | 18 |
| Journal | Australasian Marketing Journal |
| Publication status | Published - 1998 |
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Lester W Johnson, Michael J Polonsky, Rob Lawson, Mark Uncles, Ian Wilkinson, Frank Alpert
Research output: Contribution to journal › Article › Research › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 63 - 80 |
| Number of pages | 18 |
| Journal | Australasian Marketing Journal |
| Publication status | Published - 1998 |