Personalized item recommendation for second-hand trading platform

With rising awareness of environment protection and recycling, second-hand trading platforms have attracted increasing attention in recent years. The interaction data on second-hand trading platforms, consisting of sufficient interactions per user but rare interactions per item, is different from what they are on traditional platforms. Therefore, building successful recommendation systems in the second-hand trading platforms requires balancing modeling items? and users? preference, and mitigating the adverse effects of the sparsity, which makes recommendation especially challenging. Accordingly, we proposed a method to simultaneously learn representations of items and users from coarse-grained and fine-grained features, and a multi-task learning strategy is designed to address the issue of data sparsity. Experiments conducted on a real-world second-hand trading platform dataset demonstrate the effectiveness of our proposed model.