Original language | English |
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Title of host publication | 2001 ServSIG services research conference: New horizons in services marketing |
Editors | Greg Elliott, Jim Barnes |
Place of Publication | USA |
Publisher | American Marketing Association (AMA) |
Pages | 114 - 125 |
Number of pages | 12 |
Publication status | Published - 2002 |
Event | SERVSIG Services Research Conference 2002 - Sydney, Australia, USA Duration: 1 Jan 2002 → … |
Conference
Conference | SERVSIG Services Research Conference 2002 |
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City | USA |
Period | 1/01/02 → … |