Performance auditing of integrated marketing communication (IMC) actions and outcomes

Mike John Reid

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{ba2bf37747a24f3bbf260bc5e1587ec4,

title = "Performance auditing of integrated marketing communication (IMC) actions and outcomes",

author = "Reid, \{Mike John\}",

year = "2005",

language = "English",

volume = "34",

pages = "41 -- 54",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor \& Francis",

number = "4",

}