Performance auditing of integrated marketing communication (IMC) actions and outcomes

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@article{ba2bf37747a24f3bbf260bc5e1587ec4,

title = "Performance auditing of integrated marketing communication (IMC) actions and outcomes",

author = "Reid, \{Mike John\}",

year = "2005",

language = "English",

volume = "34",

pages = "41 -- 54",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor \& Francis",

number = "4",

}